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Physician Endorsed Line of Supplements

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By: Sean Moloughney

Editor, Nutraceuticals World

The Vitamin Shoppe, North Bergen, NJ, has launched a line of targeted dietary supplements under its Vitamin Shoppe brand. The new Physician Endorsed line has been specifically developed to provide nutritional support to consumers focused on health issues like memory, sleep, cholesterol and digestion. Ultimate CholesAid, Veg-Zymes, Sleep Naturally and Ultimate MemoryAid are the first products available in the line. The Physician Endorsed line is anticipated to expand by year’s end, according to the company.

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